Building a nonprofit brand rooted in community, inclusion, and impact.

This work spanned brand strategy, visual identity, and UX/UI website design, creating a digital home for the foundation. Deliverables included a messaging framework, logo system, responsive web design, and event assets like social graphics, signage, and merchandise.

Quick Overview (TL;DR)

A nonprofit rebrand and responsive website design that spanned brand strategy, visual identity, and community-focused applications. Deliverables included a messaging framework, identity system, responsive web design, and event assets such as social media graphics, signage, and merchandise.

The Challenge

The foundation needed a brand and digital presence that matched its mission: fostering inclusion and empowerment for individuals of all abilities. Its existing identity lacked clarity, consistency, and emotional impact. The website was limited in accessibility and content structure, making it difficult for families, donors, and partners to engage or support the mission.

The opportunity was to create a modern, accessible brand system that not only communicated online but also came to life at events, in the community, and across digital channels.

The Approach

The rebrand began with strategy, defining the mission, vision, and messaging pillars that positioned the foundation as inclusive and community-driven. From there, a new visual identity was developed, including a flexible logo suite, accessible color palette, typography system, and custom iconography.

This system extended into a responsive website built for clarity and accessibility, with content structured to highlight programs, impact stories, and donation pathways. Beyond digital, the identity was applied to community touchpoints: event signage, apparel, social campaigns, and promotional materials — ensuring the brand connected across both physical and digital spaces.

The Outcome

The result was a unified, scalable brand system that communicates trust, inclusion, and community impact. The Triston Casas Foundation now has a digital home that is accessible and engaging, paired with a visual identity strong enough to extend into real-world events and outreach. From the website to the baseball field, the foundation’s brand presence now builds recognition, strengthens trust, and inspires continued support.

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